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22 Feb BEST PRACTICE WITH ONLINE BOOKING STRATEGIES EQUATES TO BEST PERFORMANCE

Posted at 14:36h in News by Yvonne Scott
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The first thing bookers see when they get to the room type selection on a booking engine should be a short description, so it needs to stand out.  A good way to do this is with sharp bullet points that will best reflect the customer...

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08 Feb TAKE A STRATEGIC APPROACH TO ATTRACTING MORE DIRECT BOOKINGS

Posted at 13:13h in News by Yvonne Scott
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Investing in additional technology (widgets, buttons, etc) to drive more direct bookings will help improve performance if some strategic thought is also applied.  Driving traffic to a booking engine happens from multi-touchpoints on a website.  Catering to individuality through customization delivers a richer shopping experience...

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