Reservations made on your web site can be very profitable for you. You do not need to pay a travel agent commission. You do not need to heavily discount your room rates for a tour operator. So naturally, every online marketing strategy must focus on your hotel web site. The least expensive way to promote your web site is to have travelers find it in Google, Yahoo and other search engines. But this doesn’t happen all by itself. To be effective in search engines, your web site must be “search engine friendly.” This means your web site must contain the information that search engines are looking for. When you provide this information, in the right format, your listing will move towards the top of the page, bringing you more visitors. If you don’t do this, few people will ever find your web site online. To help hotels in this important area, Globres will conduct a careful analysis of your web site and prepare a search engine optimization report. This report will guide you and your web designer so that you can receive more web site visitors. The report will cover: - Selection of target key words for search engine searches
- Use and positioning of key words in web page titles, web page headlines, web page text , and Meta Tags.
- Issues concerning the use of Flash technology
- Development of incoming web site links
- And more…
Search engines are an important source of profitable reservations. They are too important to be ignored. |
